.Manly Bands is actually a direct-to-consumer dealer of guys's rings. The firm released in 2016 after John Ruggiero, the founder with his better half Michelle, could not locate a suitable wedding event band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our team reviewed the company's beginning, unique band components, and also much more. Ever since, Manly Bands has gotten its own producer. The production of rings coming from, claim, Jack Daniel's bourbon gun barrels or even Fender guitar cords makes powerful online video, mentions Ruggiero, perfect for narration on social media sites and in other places.The whole entire audio of our chat is embedded below. The records is actually revised for size as well as clearness.Eric Bandholz: Give our company a rundown of what you do.John Ruggiero: My spouse, Michelle, as well as I began an on-line ring company knowned as Manly Bands in 2016 to deal with a trouble of wedding event bands for men. Our experts were merely married. I have big fingers and could not find a ring that I ased if that was actually certainly not overpriced. My alternatives were buying from a catalog or having one thing customized.I ended up acquiring coming from a web site. The ring got here in a level mailer, with no carton or even customer care. It was a horrible experience by today's ecommerce specifications.Our company got gotten married to, relocated to Fla, as well as needed a job. Our company told our own selves, "Our company're each entrepreneurs. Why don't our team make our own business?" We went over the sorts of issues our company would certainly seen as well as just how to solve them. My band adventure came up, and our experts opted to make an effort to resolve it for other guys.Our objective when our team began was actually to pay out rental fee. Our experts believed creating a pair thousand bucks a month coming from this would certainly be fantastic. We considered it a way of life organization, not high-growth. It was only Michelle as well as me in our garage making bands as well as delivering all of them out to consumers. Our team had appealed one thing. Our notification sounded along with leads.Michelle as well as I create an excellent crew. I formulate ideas, and also she is actually the implementer. A considerable amount of our success heads to her innovative thoughts. She names the rings and also creates personas. She attaches the bands to clients. Explaining a band only as "eight-millimeter dark" failed to suffice.Our company made bands coming from unique components, such as Port Daniel's barrels or even special metallics. The business removed. Ever since, our experts've increased drastically. Our experts now have more than 55 individuals in the Manly Bands family. Concerning one-half of those are actually band professionals that work in our lately gotten manufacturing outlet in Utah.Bandholz: When performed you get a supplier?Ruggiero: Regarding a year and a half earlier. Our experts had actually been their customer for a long times, so we knew all of them effectively. A lot of their organization was wholesale, which failed to passion our company-- going to mom-and-pop jewelers. They maintained their retail consumers and trademark name. We obtained some of their assets and also delivered over staff members.Inducing a manufacturing crew has been one of the greatest traits our team have actually carried out. It is actually been amazing to walk out certainly there and also watch all of them make bands out of Fender guitar strings or even metallic from an M1 Abrams tank.Bandholz: Just how carries out in-house manufacturing effect advertising?Ruggiero: It is actually been actually big. Taking a cam to the opposite of the workplace and also shooting the group making use of lathes to cut the steel rods or bourbon gun barrels into rings creates incredible video recording. Our team have our video camera crew available regularly. We make use of that footage on our social networking sites and also in our ads as well as bulletins. Our experts make an effort to ensure that due to the fact that the majority of companies in the guys's band area don't manufacture. They fall ship or even purchase coming from international and after that deliver it out. But we want it to last a life-time and be something people can take satisfaction in.Our team've had a great deal of effectiveness with our army culture collection, where our team resource one-of-a-kind army products. Our team possess the M1 Garand rifle inventory, the wood component, coming from War of the nations I. Seeing our team put that in the turret and also reduced an item out for a ring is intriguing.Our advertising for those bands speak about the history, the soldiers, where the weapon was actually utilized, and things like that. My better half as well as I researched filmmaking in university. Our experts use our skill-sets to inform and tell a story. For instance, I lately received an e-mail from a customer that discussed that his grandpa used to drive M1 containers. The customer talented one of those bands to his gramps, and also they possessed quite a psychological substitution. It behaves to assist consumers connect with their past times and produce something relevant.Bandholz: Where can folks buy a ring from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, too. I get on Twitter and LinkedIn.